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Home›Albania Lending›Consumer lenders face a new challenge: towards each other

Consumer lenders face a new challenge: towards each other

By Blake G. Keller
May 4, 2021
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Things are going very well for consumer lenders right now. Maybe too well.

Stocks of lenders, including credit card, auto, student and personal lenders, have soared this year, on strong credit performance and the belief that rates will rise. For many of these stocks, it is not difficult to envision further gains as part of a general pick-up in consumer spending and demand for credit. Companies like Ally Financial,

Capital One Financial,

LendingClub and SLM are all up over 40% year-to-date, roughly double the overall gain of the S&P 500.

Early concerns about the credit problems linked to the pandemic did not materialize. But investors now also have reason to be cautious about the longer-term outlook, as the current loan boom could create conditions for higher term defaults. Last week, longtime Capital One chief executive Richard Fairbank offered “pattern recognition” on what he called the physics of credit markets. “This period of unusually strong credit could lay the groundwork for credit deterioration in the future, as an industry point,” Mr. Fairbank said.

One risk is that consumers only appear to be creditworthy temporarily, spurred on by stimulus measures, abstention from other debts such as student loans or mortgage payments, and high collateral values ​​for things like used vehicles. That, coupled with excess lender liquidity driven by an influx of deposits, could “push lenders to step up for less resilient businesses,” Fairbank said.


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The auto loan seems to be a potential area of ​​excess. Mr. Fairbank noted that competition for auto loans can be particularly fierce because dealerships often actively bid lenders against each other. Santander Consumer executives told analysts last week that competition “has returned and is more intense in some ways than before Covid.”

The cheap debt available in the capital markets attracts more lenders and leads to tighter pricing. This makes subprime loans more attractive because there are fewer lenders in that space, but then the onus is even more on lenders not to overlook the financial health of borrowers based on the availability of government stimulus.

It could be a few years before a questionable underwriting today turns into loan losses. But many lenders are now trading at tangible price-to-book ratios higher than they led to the pandemic, so investors would be well advised to anticipate. Certainly, higher rates would increase returns. But competition among lenders will play a big role in how high rates can be, and higher rates could also be offset by even slightly higher credit losses.

Longer-term investors should look for companies that use last year’s dislocation to drive growth by aiming to attract good customers from their competitors, for example by increasing marketing spend. For example, American Express said last month that newly acquired new U.S. consumer card members had higher average FICO scores than those gained before the pandemic.

Macro-judgments can also become increasingly important. An economic recovery that is not just a rebound but a sustained and self-sustaining expansion can contain credit worries, helping lenders expand the borrower pool and continue to grow interest income even as margins are weakened. reduced.

The stocks of consumer lenders can still be good bets, but the easy money might already have been earned.

Write to Telis demos at [email protected]

Copyright © 2020 Dow Jones & Company, Inc. All rights reserved. 87990cbe856818d5eddac44c7b1cdeb8

Appeared in the print edition of May 5, 2021 under the title “Each other’s new challenge for consumer lenders”.



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